Most clubs already have a commercial function. We add specialist sports partnerships expertise, season after season — with particular strength in local partnerships that matter to your community.
We prospect, qualify and approach brands who are a genuine fit for your club and community.
02
Generate sustainable revenue
Not one-off activity — partnerships designed to compound season after season.
03
Extend the commercial team
Specialist capacity when you need it, without the overhead of a full-time hire.
The commercial audit
We start with what you actually have to sell.
01
Audit
Map your existing assets, partners and the gaps between them.
02
Brief
Turn that into a plan built around your objective.
03
Approach
Only genuinely-fit partners, not a scattershot pitch.
The Interplay Commercial Growth Review™
Discover where your greatest commercial opportunities may exist.
A complimentary 60-second assessment of your club's commercial position — built to start a sharper conversation, not replace one.
Question 1 of 8
Which league does your club play in?
Question 2 of 8
What's your average matchday attendance?
Question 3 of 8
Approximate social following, across all platforms?
Question 4 of 8
Do you currently have a commercial manager or commercial team?
Question 5 of 8
Do you currently have a main club partner?
Question 6 of 8
How would you describe your hospitality facilities?
Question 7 of 8
How would you describe your community engagement?
Question 8 of 8
What's your primary commercial objective right now?
Commercial Growth Review™
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/ 100
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Strengths
Areas worth exploring
Suggested next step
One page. Yours to keep, print or forward internally.
Let's explore what's possible
Every club's commercial landscape is unique. Book a complimentary Commercial Review with Interplay to discuss your results and identify practical opportunities to generate new commercial revenue.
This is an indicative self-assessment based on the answers provided and is intended to start a conversation, not to serve as a formal commercial valuation.
Let's look at what your club is leaving on the table.
A short conversation is enough to tell you whether there's a commercial opportunity worth pursuing.